Loðvinir

comes from the Icelandic words
loð (furry or fluffy) and vinir (friends)

Loðvinir symbolizes more than a memory from Iceland. It reflects a bond with nature and serves as a gentle reminder to protect Iceland’s unique wildlife.

Loðvinir offers a range of collectible items with designs inspired by Iceland. Fauna, landscapes, culture, and ancient traditions blending Iceland’s historic legacy with its natural beauty for truly unique and meaningful pieces.

Our philosophy

At Loðvinir, we believe in creating handmade Icelandic gifts that are not only beautiful but also meaningful and personal.

Each item tells a story and inspires care for the world around us.

Our philosophy is grounded in sustainability, ethical craftsmanship, and deep appreciation for Iceland’s landscapes, animals, and culture.

In the end, we want each souvenir to be more than just an object—we want it to be a lasting connection.

HOW IT STARTED

THE HUMAN BEHIND

Our dreams

Loðvinir is a small brand with a big dream — to create soulful, handcrafted Icelandic gifts inspired by the wild nature, legends, and animals of Iceland.

The idea started not just from a love for all things fluffy and full of stories, but also from a deep wish to protect the animals and nature that make this island so magical.

LODVINIR puffin plush toy standing near Skógafoss waterfall in Iceland

THE JOURNEY

As a young maker with big dreams and humble beginnings, my vision is to one day design and produce every LOÐVINIR right here in Iceland — using local hands, local materials, and local love. We’re not quite there yet… but we’re getting closer every day.

There are so many magical ideas brewing behind the scenes. What I need now is time — and, I won’t lie, money as well — to bring them to life.

If you want to help this project to grow

BUY ME A COFFEE

Every small contribution helps

thank you 🙂

QUALITY & SUSTAINABILITY STANDARDS

At Loðvinir, we do our best to choose materials and partners that reflect our values: kindness, honesty, and respect for nature. While not every product is perfect yet!, we stay committed to improving each step — choosing better options when we can, and always being honest and clear in our product descriptions, so you always know the story and the truth behind what you’re holding in your hands.

Most of our creations are made with care and high-quality materials, handcrafted by skilled artisans, chosen for their softness, sustainability, or story like our beloved Loðvinir Friends. Still, some collections may come from more affordable production sources, like the accesories — Until we find the right artisan partners who can offer reasonable costs, compromises are part of the process.

BECAUSE THIS WORLD NEEDS MORE LOVE AND PERSONALITY AND LESS MASS PRODUCTION

We believe in the beauty of handmade things — in the time, care, and soul that only human hands can give. That’s why most of our products are handcrafted in small batches, with limited editions that make each piece feel truly special. We don’t follow trends or mass production; we follow heart, character, and the kind of personality that turns an object into a meaningful memory.

GIVING BACK TO NATURE. GIVING BACK TO ICELAND

A part of every purchase of Loðvinir Friends supports animal conservation — a quiet promise to protect the very life that makes Iceland so enchanting.

The mossy valleys, black beaches, and glacial winds that inspire our creations are not just backgrounds — they’re home. Supporting conservation is our way of saying thank you to Iceland’s wild heart, and helping to keep its magic alive for generations to come.