The Power of Creativity:
Why It Matters for Families and Young Minds
At LOÐVINIR, creativity is more than a value — it’s the soul of our brand. In a world overwhelmed by screens, digital noise, and growing disconnection, we believe that creativity is the bridge that reconnects us with ourselves, others, and nature.
Why Creativity Is Essential in a Screen-Dominated World
We live in an era where attention spans are shorter, and digital devices dominate our time. For children especially, this can lead to reduced imagination and fewer opportunities for free play — a vital part of development.
At LOÐVINIR, we are committed to inspiring kids — and not just kids! — to play, explore, and let their imagination fly, just like a puffin soaring over Iceland’s majestic cliffs. Creativity helps children build critical thinking, problem-solving skills, and emotional intelligence, all while fostering stronger family bonds.
How LOÐVINIR Fosters Creative Play
Our illustrated book, Lundi Means Puffin, is more than a story — it’s a gateway to a world of imagination. Each page invites families to share experiences through storytelling, activities, and games that spark curiosity and creativity.
If you have the book, you can get a FREE Friend!
DESIGN YOUR
LOÐVINIR FRIEND
The contest for creative minds!
We’ve also designed a special tag included with every adopted puffin plushie. This tag has activities and some emotional parts inside! And, as well, it leads to an exclusive online space filled with , magical missions, and printable activities, keeping the creative spark alive long after the puffin has found its new home.
Creativity as a Family Affair
Creativity isn’t just for children — it’s an experience for the whole family. Shared creative activities strengthen connections between parents, children, and even grandparents. In a time when quality family moments are scarce, creating together becomes an act of love.
Promoting Originality Through Community Contests
We love seeing how creative our community can be! That’s why we regularly host contests that celebrate originality, where participants can share their ideas, stories, or artwork.
Sure, we’d be happy to go viral with a “follow me” challenge, but what truly moves us is seeing those little creative minds shine, the ones that dare to dream differently.
Do you have a Loðvinir Friend?
MAKE ME
A LOÐVINIR STAR
The contest for creative minds!
Because LOÐVINIR has Born From a Child’s Dream
At its core, LODVINIR is the manifestation of a child’s dream. Every puffin, every story, and every game carries that playful and imaginative spirit. Our mission here is clear:
To keep inspiring people of all ages to dream, create, and connect — because when we create, we live fully.