After falling for Iceland’s legends, landscapes, and wildlife — not for its weather, tho — I felt the need to create something that could share that feeling with others and give something back to Iceland — a country that welcomed me with open arms and continues to inspire me every day.

And just like that, Loðvinir was born — a mix of imagination, eco-friendly values, and a big wish to make people smile.

Whether you met me at a market, on your Icelandic road trip, or randomly online — welcome!