Lovely, Fuffly & Handmade - Plush Animals From Iceland

Eco-friendly plush creatures inspired by Icelandic wildlife and nature. More than a souvenir – a fluffy friend for life.

We are proud to introduce you to your new lifelong Icelandic friend!

LOÐVINIR

Handcrafted plush animals that capture the essence of Iceland’s wildlife and leaves a positive impact in the wildlife and nature of the country.

Get ready to meet these one-of-a-kind, hancrafted plushes that are as unique as the country they come from and don’t forget to take a look to their accesories!

MEET ALL THE LOðvinir friends

WHY LOÐVINIR?

Loðvinir is not a just a plush animal toy, but they are much more than just a decoration or a simple souvenir from Iceland.
They are lifelong companions that carry the spirit of Iceland, offering fluffiness and joy.

HANDCRAFTED WITH CARE

SKILLED ARTISANS

Even though our dream is to one day produce all our products in Iceland, today we trust the world’s finest alpaca fiber experts — families of skilled Peruvian artisans who have worked with this noble material for generations.
Each piece is lovingly handcrafted, with extraordinary attention to detail and a commitment to the highest quality.

LIMITED EDITION

ONE IN A KIND

The collections are made in small batches to ensure uniqueness, care, and emotional value in every friend. Futhermore, handmade craftsmanship ensures that each piece is a truly unique creation with its own personality. No two are exactly alike — every LOÐVINIR is a unique creation, infused with story, soul, and care.

YOUR NEW FRIEND

ALWAYS BY YOUR SIDE

LOÐVINIR isn’t just for the shelf — it’s made to come with you. Thanks to its practical accesories, your Icelandic friend can stay close wherever life takes you.
A comforting companion and a little piece of Iceland you can carry wherever you go.

NATURAL MATERIALS

ECO-FRIENDLY. CRUELTY-FREE. SUSTAINABLE & ETHICALLY SOURCED.

We care for the planet as much as we care for its creatures. That’s why Loðvinir are made using natural, sustainable, and cruelty-free materials — gentle on nature, and safe for little ones.
Our alpaca materials are hypoallergenic, processed without chemicals, and kind to sensitive skin. Every choice we make honors our commitment to the Earth, from the fibers we select to the artisans we work with.

PREMIUM TEXTURE

ALPACA FIBERS. NATURALLY HYPOALLERGENIC.

Made with luxurious alpaca fibers which creates an unparalleled texture: soft, fluffy and warm to the touch. Naturally hypoallergenic.
Once you experience its irrestible fluffiness, you will find it hard to let go its comforting feel.

THE FLUFFIEST HUG

A FRIEND FOR THE SOUL

Life can be wild, just like Iceland’s weather — and sometimes, all we need is a hug.
Loðvinir is designed to bring peace, warmth, and emotional support in everyday moments. Hugging one feels like a gentle reminder that you’re not alone. It’s a soft presence that lifts your mood and soothes your spirit, no matter your age.

CONSERVATION OF ICELANDIC WILDLIFE AND NATURE

INSPIRED BY LOVE, MADE TO PROTECT

A portion of every purchase supports Icelandic wildlife conservation, helping protect the animals that inspire our creations.
Your choice makes a positive impact on Iceland’s nature and wildlife.

Handmade. Natural materials. Hypoallergenic.