
If you’ve ever visited Iceland, you’ve probably fallen for its most adorable resident: the puffin. With their colorful beaks and clumsy charm, these birds have a special place in the heart of everyone.
Be honest — didn’t you secretly wish you could sneak one into your backpack and bring it home?
That’s how the Fluffy Fuffin was born: a puffin handmade with love, softness, and a dash of Icelandic magic.
It’s not just a Reykjavik souvenir — it’s your very own Icelandic friend to remind you to take care of the world.

FLUFFY FLUFFIN
MEET FLUFFY FLUFFIN
Straight from Iceland’s cliffs, Fluffy Fluffin is not a toy or a normal icelandic souvenir – it is a soft reminder of the wild beauty of the North.
ETHICAL, SOFT, ONE IN A KIND
Made from ethically and sustainably sourced natural alpaca fur. This premium material gives Fluffy Fluffin an incredibly soft texture and unique variations — making every Fuffin truly one of a kind.
A HUG FOR THE ICELANDIC WILDLIFE
When you bring Fluffy Fluffin into your life, you’re joining a mission to protect Iceland’s wildlife and ecosystems. A portion of every purchase supports local wildlife conservation efforts. Together, we can keep the wild alive.
📖 A Very Special Tag
We know most product tags end up in the trash — that’s why we tried to designe this one to be different.
Every Fluffy Fluffin comes with a special little booklet tag where you’ll find:
- Valuable information about your new puffin friend and its mission
- An adoption certificate, ready for you to personalize, featuring an authenticity stamp and limited edition reference
- A mini adventure diary to write about your trips and memories together
- Care instructions to keep your Fuffin soft and happy
- Info about Icelandic puffins
- A map of Iceland — mark the places you’ve visited, want to explore, or anything meaningful to you
- Exclusive access to secret content on our website
- A time capsule section to capture thoughts, wishes, or dreams for the future
We didn’t want to waste paper on something you’d throw away. Instead, we hope this little booklet becomes a cherished keepsake.



LIMITED EDITION
We produce in small batches and they are always slightly different between them, making your friend even more special.
In the picture, you can see the Fluffin Flock 2025 Collection that celebrates the beauty of puffin season in Iceland with this limited edition models.
Once they’re gone, they’re gone – so don’t miss your chance to adopt a Fluffin and be part of something wild and meaningful.

Give them a little bit of personality!




Accessories






