Loðvinir

comes from the Icelandic words
loð (furry or fluffy) and vinir (friends)

Loðvinir symbolizes more than a memory from Iceland. It reflects a bond with nature and serves as a gentle reminder to take care of the Iceland’s unique wildlife and its lands.

Loðvinir offers a range of collectible items with designs inspired by Iceland. Fauna, landscapes, culture, and ancient traditions blending Iceland’s historic legacy with its natural beauty for truly unique and meaningful pieces.

Our dreams

Loðvinir is a small brand with a big dream — to create soulful, handcrafted Icelandic gifts inspired by the wild nature, legends, and animals of Iceland.

The idea started not just from a love for all things fluffy and full of stories.

LODVINIR puffin plush toy standing near Skógafoss waterfall in Iceland

THE JOURNEY

As a young maker with big dreams and humble beginnings, my vision is to one day to open our own little Hideaway in the middle of Reykjavik where people can enjoy of a beautiful experience and design and produce our own line of LOÐVINIR right here in Iceland — using local hands, local materials, and local love. We’re not quite there yet… but we’re getting closer every day.

We are working in create as well a similar experience for children, more focus in educate using the games as a tool.

There are so many magical ideas brewing behind the scenes. What I need now is time — and, I won’t lie, money as well — to bring them to life.

If you want to help this project to grow

Every small contribution helps

QUALITY & SUSTAINABILITY STANDARDS

At Loðvinir, we do our best to choose materials and partners that reflect our values: kindness, honesty, and respect. While not every product is perfect yet!, we stay committed to improving each step — choosing better options when we can, and always being honest and clear in our product descriptions, so you always know the story and the truth behind what you’re holding in your hands.

Most of our creations are made with care and high-quality materials, handcrafted by skilled artisans, chosen for their softness, sustainability, or story like our beloved Loðvinir – Alpaca Premium Collection.

LODVINIR puffin plush toy standing near Skógafoss waterfall in Iceland

BECAUSE THIS WORLD NEEDS MORE LOVE AND PERSONALITY AND LESS MASS PRODUCTION

We believe in the beauty of handmade things — in the time, care, and soul that only human hands can give. That’s why most of our products are handcrafted in small batches, with limited editions that make each piece feel truly special. We don’t follow trends or mass production; we follow heart, character, and the kind of personality that turns an object into a meaningful memory.

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