At LOÐVINIR. Your Icelandic Friend, one of our core values is environmental and animal care. While we are a small handmade business, our dream goes far beyond plushies — we hope that every puffin we sell can also carry a little bit of hope, purpose, and impact.
Giving Back to Iceland
We believe in supporting local environmental efforts in Iceland. That’s why a portion of our yearly profits is donated to an Icelandic environmental association that aligns with our values.
Each year, we will select a different local organization and make a symbolic donation to support their work.
We want to be transparent!
We’re not a charity — we’re a creative project trying to grow. Our long-term vision is to someday create the LOÐVINIR CENTER: a physical space that brings together nature, art, emotions, and people. But to get there, we need to walk step by step.
So no — we won’t pretend your purchase saves the world.
But we do believe every tiny grain matters. Every kind action, every conscious choice, every story shared.
We are committed to publishing proof of our yearly donations both on our website and through Instagram stories. Even if the amounts are small in the beginning, every contribution counts — and we want you to know where that money goes.
Local Environmental Associations in Iceland We Admire 🌍
Here are a few organizations doing meaningful work for Iceland’s natural heritage:
We are not directly affiliated with any of these associations, nor do we receive compensation or collaborate officially with them. These are simply Icelandic environmental initiatives we admire, and we hope that by sharing them, others may discover and support them too.
PUFFIN PATROL
Organized volunteers who rescue disoriented juvenile puffins (“pufflings”) and return them to the sea, working in collaboration with Sea Life Trust.
They are a small team of enthusiatic people coming together to make a difference, helping our marine environment by conducting an exciting long term conservarion project.
SEA LIFE
MELRAKKASETUR
The Arctic Fox Centre
Located in Súðavík, The Arctic Fox Centre is a non-profit research and education center dedicated to Iceland’s only native land mammal, the Arctic fox. It conducts research, runs exhibitions, and promotes sustainable wildlife tourism.
A well‑structured campaign aimed at ending puffin hunting in Iceland, offering petitions, adoption programs, and global awareness tools.
SAVE PUFFINS
FUGLAVERD
They are a small team of enthusiatic people coming together to make a difference, helping our marine environment by conducting an exciting long term conservarion project.
A non-profit museum in Húsavík focusing on whales of the North Atlantic. It combines scientific research, education, and exhibitions to promote awareness and protection of cetaceans.
HÚSAVÍK WHALE MUSEUM
SKÁLANES CENTRE
Skálanes Nature & Heritage Centre
A privately-run nature reserve in East Iceland, Skálanes protects diverse wildlife including birds, Arctic foxes, and reindeer. It hosts research, conservation projects, and educational programs related to Icelandic nature and cultural heritage.
Iceland Nature Conservation Association
Established in 1997, INCA is an NGO that advocates for the protection of Iceland’s wilderness and biodiversity. It has led efforts against harmful energy projects and works to preserve natural landscapes and ecosystems.
INCA
Are You Part of an Icelandic Environmental Organization?
If you represent a local environmental group and believe your work aligns with our values, we’d love to hear from you.
Please send us your information and we’ll consider adding your association to this page for future collaborations or donations.
📩 Contact us at: hello@lodvinir-iceland.com
LOÐVINIR Friends
FLUFFY FLUFFIN
The Flufiest Way to Protect the Nature and Wildlife of Iceland
