Life can be wild — just like Iceland’s weather and sometimes, all we need is a little comfort… and a hug.

WHAT MAKES LOÐVINIR SPECIAL?

Loðvinir are not just plush animal toys, they are lifelong friends inspired by the beauty and spirit of Icelandic wildlife.

A soft reminder to care for the Earth, to bring fluffiness and joy to your soul, and to keep the magic of Iceland close to your heart.

🐧 HANDMADE – UNIQUE CREATIONS

Each Loðvinir is handmade by skilled artisans in Peru, using traditional techniques, patience, and deep attention to detail.

No factories. No mass production. Just honest, soulful craftsmanship.

Because we work with natural alpaca fur, and each puffin is crafted by hand, no two Loðvinir are ever exactly the same — not even the one in the photo.

Every plush has its own unique color, texture, and expression, making your Loðvinir truly one of a kind, just like you.

🐧 WILDLIFE CONSERVATION

Loðvinir is inspired by the beauty and spirit of Icelandic wildlife, and we are committed to giving back.

A portion of every purchase goes toward supporting local wildlife conservation efforts, ensuring that your Loðvinir is part of something much bigger: a movement dedicated to preserving the wild beauty of Iceland and its wildlife.

🐧 PREMIUM TEXTURE

100% Natural materials. No chemicals. Made with luxurious alpaca fur, each Loðvinir is irresistibly soft, warm, and naturally hypoallergenic.

Once you feel it, you’ll never want to let it go.